Policy is a lifestyle brand built on the principle of personalised experiences for the maturing millennial. Socially connected and strong brand advocates, guests will discover fresh experiences reflecting the local area, become socially connected with front of house spaces and adapt to the unexpected culture Policy delivers.
Our Belief
For our vision to become a reality we need a cause. A purpose our people and customers can believe in. Something that gets us up in the morning and drives everything we do. It’s the reason we stand out.
Sensational Situation
In a world where successful brands are defined by their customers we believe that every guest has their own situation and deserves a more personal stay. We believe in the sensational situation. These experiences are what define the remarkable moments in the guest experience that are shared by our people and our customers.
To understand people's needs better than they do themselves
Our Vision
Everyone has a personal policy of how they wish to live their lives, a set of standards they use to guide their own decisions and actions. Strong brands build advocates who are interacting with them on their terms whilst providing fresh new experiences.
